If it is not in the plan, it is not in the budget: the European Tourism Manifesto alliance, the voice of the European travel and tourism sector, urges European Union Member States to make tourism a strategic element in their national recovery plans in order to harness the potential of the sector to generate jobs and growth, and to reap the benefits from green and digital transitions.
According to the European Commission’s Communication Europe’s moment: Repair and Prepare for the Next Generation, travel and tourism is one of the most affected ecosystems by the COVID-19 and requires € 161 billion worth of investment to bounce back to pre-crisis levels. The new Recovery and Resilience Facility, proposed by the Commission to help the EU rebuild after the pandemic, offers an unprecedented opportunity to support tourism and ensure that the sector helps to drive digital and green transitions, and thereby strengthens both economic and social resilience.
In order to benefit from this unprecedented funding opportunity, Member States must submit to the Commission as from 15 October 2020 (until April 2021) their draft recovery and resilience plans outlining national investment and reform agendas in line with the twin strategic objectives: digitalisation and sustainability.
Tourism must be firmly incorporated in the recovery and resilience plans. Meanwhile the sector needs continued support to survive and help to drive recovery. Tourism is micro/SME dominated, a composition on which Europe’s distinctiveness and appeal as a destination depends. Smaller businesses always return employment to the economy faster than larger corporations: access to short-term funding means long-term job generation.
The sector accounts for 9.5% of the EU’s GDP, provides jobs to 22.6 million people and has a direct impact on transport, retail, agro-food industry, and the wider economy. According to UNWTO, Europe saw a 66% decline in tourist arrivals in the first half of 2020 and WTTC estimates that the region risks losing 29.5 million of travel and tourism jobs and losing 1,442 billion EUR in travel and tourism GDP (80% of 2019) due to the COVID-19.
The European economy and social wellbeing are clearly in danger if we do not take urgent action in building and financing the recovery of the travel and tourism sector: 1 EUR of value generated by tourism results in an additional 56 cent of added value in indirect effect on other industries. Investing in tourism will provide long-term benefit to communities, visitors and business throughout Europe.
It is therefore essential that impact on the travel and tourism ecosystem is an evaluation criterion for all major components of Recovery and Resilience plans. The multiplier effect of smart investment which also benefits tourism is highly significant.
The European Tourism Manifesto alliance is ready to help Member States in drafting their Recovery plans to ensure that the proposed reforms and investments create a favourable environment in which tourism can develop in a sustainable and resilient way, and continue to create jobs, fostering cohesion and building the path towards a sustainable recovery from the social and economic impact of the COVID-19 pandemic.