Over 60 European travel & tourism organisations speak with one voice calling for tourism to be firmly anchored in EU national Recovery and Resilience plans
We launch #Tourism4Recovery campaign to showcase how investment in sustainable tourism can be the driver of EU recovery and urge European governments to firmly anchor travel & tourism in their crisis response and recovery plans.
With appropriate support, travel and tourism can be one of the most effective engines to deliver sustainable development in 2021 and beyond. The sector supports employment across all areas and demographics, contributes to wellbeing and generates revenue needed to preserve community identity, culture, and heritage.
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The campaign follows and promotes our recently published ‘Call for Action: Accelerate Social and Economic Recovery by Investing in Sustainable Tourism Development’.
The new Recovery and Resilience Facility, agreed by the EU institutions to help rebuild the bloc’s economy, offers a once-in-a-generation opportunity to reset travel in Europe and build the new – sustainable, inclusive, resilient and innovative – tourism of tomorrow. To assist EU governments in drafting their national recovery plans, we prepared a non-exhaustive list of reforms and investment ideas to drive digital and green transitions of travel & tourism and wider EU economies.